Supermarkets are the real 'new media'

Argues, from work on shopper insights during the past 12 to 18 months, that there is a real opportunity for retailers and manufacturers to work together to use in-store marketing to build brand and category growth.

Supermarkets are the real 'New media'

Andrew HarrisonNestl Rowntree

Twenty years ago, selling Kit Kat, there was only one national TV channel, ITV, and a huge spread of retail outlets. Not only were there over 50,000 small independent stores, but supermarkets...