Supermarket media: the new 'new media'?

Kanaiya Parekh, who heads up the development of Tesco Media Services, describes why supermarket media is a media channel to be taken seriously by today's advertising planners (and what Tesco is doing to assist them).

Supermarket Media: The New 'New Media'?

Kanaiya ParekhTesco Media Services

There has been growing interest in supermarket media due its ability to communicate with the consumer in the last ten feet to purchase.

It has even been hailed by some as the new...