Campaign details
Brand: SuperheroBrand owner: SuperheroEntrant company: Superhero - AustraliaIdea creation: Hardhat MelbourneMarket: Australia & New ZealandSector: Financial servicesMedia channels: Websites & microsites, Email marketing, Online display, Social mediaBudget: Up to 500k
Executive summary
Our challenge was to create massive, scalable brand awareness and establish trust and credibility for Superhero, incredibly fast. We were tasked with the goal of bringing in 10,000 customers in the first year.
Superhero democratised and demystified share trading by opening up access to the investing world to everyone. Our launch...