SuperFresh: "Pizza Tost" Launch Campaign

Superfresh, the frozen food brand, introduced an innovative product to the market in Turkey.

Campaign details

Brand: SuperFreshLead Agency: SenfonicoRegion: EMEA

Strategy

Objective

Superfresh, the largest frozen foods brand in Turkey, had introduced an innovative product to the market called Pizza Tost, a product that combines the delicious taste of pizza with the convenience of a toast. The initial product launch campaign focused on the taste of the product and garnered interest.

Superfresh, ready to introduce a new flavor - Pizza Tost with Cheddar Cheese - wanted to build on the taste communication but increase the relevancy of the product.

The strategic challenges were:

  1. The value proposition of the...

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