Supercell: Clash from the Past

Clash of Clans, a game, celebrated a fake 40th Anniversary of its 10-year release with an entirely made up 20-minute documentary to reengage fans in a way that reminded them how much they really love the game to keep them invested for the future.

Campaign video: Supercell – Clash from the Past

Selected creative: Supercell – Clash from the Past

Credits

Creative Agency: Wieden+Kennedy Portland Art Director: Katie Willis / Liam Mckay / Nick Howard Associate Business Affairs Manager: Tristan Martin Associate Media Director: Jarod Diaz / Mary Eliason Brand Director: Kimmy Cunningham Brand Executive: Demetrius Wallace Brand Manager: Spencer Crain Business Affairs Manager: Chelsea Appleby / Kristian Evanculla Copyediting: Erica Nikolaidis / James Yu / Lisa Kadous Copywriter:Nick Stoner / Ryan Snyder / Will...

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