Super Pollo: Amongnuggets

Super Pollo, a leader in Chile's meat market, partnered with InnerSloth to develop Among Us Nuggets to increase sales in the breaded products category, improve brand health, change consumer behaviour and exceed brand metric achievements.

Campaign details

Title: AmongnuggetsBrand: Super PolloProduct: Nuggets De PolloIdea: BBDO ChileCountry: Chile 

Duration of Campaign

Location/Region

Gender

Target audience

Socio-economic Level

Budget

3 months or less

CHILE

Non-specific

Teenagers & young adults (13-25)

Middle

$ 953.596 us.dolar ( $900.000.000. pesos chileno)

Why is this work relevant for Creative Effectiveness?

Because SuperPollo a traditional brand in the Chilean market challenged itself with the most epic crossover in its history to conquer a new generation of consumers through their codes and platforms, by making a launch out of this world - literally -...

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