Super Pollo: Amongnuggets

Super Pollo, a leader in Chile's meat market, partnered with InnerSloth to develop Among Us Nuggets to increase sales in the breaded products category, improve brand health, change consumer behaviour and exceed brand metric achievements.

Campaign details

Title: AmongnuggetsBrand: Super PolloProduct: Nuggets De PolloIdea: BBDO ChileCountry: Chile 

Duration of Campaign



Target audience

Socio-economic Level


3 months or less



Teenagers & young adults (13-25)


$ 953.596 us.dolar ( $900.000.000. pesos chileno)

Why is this work relevant for Creative Effectiveness?

Because SuperPollo a traditional brand in the Chilean market challenged itself with the most epic crossover in its history to conquer a new generation of consumers through their codes and platforms, by making a launch out of this world - literally -...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands