Super Liquor: Build a Turkey
Category: Retail/EtailAgency: .99Client:Super Liquor
This campaign broke new ground for Super Liquor by relying heavily on digital and social media platforms. They did it with a twist of macabre humour, mouth-watering appetite appeal, and the biggest bunch of turkeys ever seen in a promotion.
Consumers gobbled it up, and Build a Turkey became Super Liquor’s new benchmark for success.
Along with declining consumer spend, Super Liquor was also battling the ever-growing dominance of supermarket liquor departments, the competitive price discounting war, a general perception by...