Super Cute's: Super diapers – Wondershorts and Wonderskirts

Akshay Appu

Sanitary brand, Soothe Healthcare, used an online consumer acquisition-led approach to launch its Super Cute's nappies range in India.

Campaign details

Brand: Super Cute'sBrand owner: Soothe Healthcare Pvt. Ltd.Lead agency: Motivator (GroupM)Contributing agency: WebDakshaMarket: IndiaSector: Baby careMedia channels:Online display, Online video, Programmatic display, Search marketing, Social...

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