Sunsilk: Sunsilk’s best-ever summer – Making revenge travel possible through social entertainment
Loren Saguil, Oscar Maalihan, April Lagua
Sunsilk, a shampoo brand in the Philippines, partnered with livestream platform Kumu creators who aired a series of livestream content to drive awareness of Sunsilk's relaunch and introduce its best-ever formulation by latching on to revenge travel to communicate its benefits.
Campaign details
Brand: Sunsilk Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels: Social media, Online video, Word of mouth, Influencers, KOLs, Content marketingBudget:1 - 3 million...