Sunsilk, a haircare brand, tackled declining sales in Malaysia by using influencers to win over Gen Z women.
Campaign details
Brand: Sunsilk
Brand owner: Unilever
Entrant company: Mindshare Malaysia, Kuala Lumpur
Market: Malaysia
Sector: Haircare
Media channels: Online video, Social media, Word of mouth, influencers
Budget: Up to 500k
Creative assets
