Sunsilk: #IniSaatKita (This is Our Time)

Haircare brand Sunsilk boosted engagement among Gen Z women in Malaysia with an influencer-led digital educational platform on female empowerment.

Campaign details

Brand: SunsilkBrand owner: Unilever Malaysia Holdings Sdn BhdLead agencies: Creative Juice KL, TBWA\ Kuala LumpurContributing agencies: Mindshare Malaysia, Passion Pictures Sdn BhdMarket: MalaysiaSector: Hair careMedia channels:Online video,...