Sunsilk: In our own way

Sunsilk, a hair care brand, launched a campaign in Turkey to reposition the brand and open up possibilities for girls.

Campaign details

Category: Purpose That IgnitesAward: SilverBrand: SunsilkAgency: Medina Turgul DDBMedia Channels / Touchpoints: TV, Digital Media, Outdoor & OOH

Where were we?

Sunsilk (also known as Elidor in Turkey) has been Turkey's most chosen hair care brand for a long time. The brand was introduced in early 70s and since then, Sunsilk has become Turkey's one of the most "loved" brands. In terms of brand health, Sunsilk was the undisputable leader of its category. Throughout the years, Sunsilk collaborated with a wide range of global and local celebrities from Madonna...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands