Sunsilk: Hydrated hair, hair-ppier me!

Shampoo brand, Sunsilk, collaborated with a local celebrity and a leading online retailer to co-create its new range in Malaysia.

Campaign details

Brand: SunsilkBrand owner: UnileverEntrant company: Mindshare Kuala LumpurMarket: MalaysiaSector: Hair careMedia channels: Livestreaming, Mobile & apps, Point-of-purchase, in-store, Public relations, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

Sunsilk placed its next shampoo in its audiences' hands, the product to help them be their best, natural self. Defying the haircare category script to win back Gen-Z. We put product research, development and creation in the hands of everyday Malaysians and asked - what should the next Sunsilk Natural Shampoo look,...

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