Sunsilk: First-ever online grad party

Shampoo brand, Sunsilk, brought the graduating class of 2020 together for a virtual party to boost spirits in the Philippines.

Campaign details

Brand: SunsilkBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Hair careMedia channels: Livestreaming, Online display, Online video, Sales promotion, Social media, Word of mouth, influencersBudget:Up to 500k...