Sunsilk: First ever online grad party

April Lagua, Tricia Cruz, Kitty Faustino, Loren Saguil, Stacey Gudani

Shampoo brand, Sunsilk, brought the graduating class of 2020 together for a virtual party to boost spirits in the Philippines.

Campaign details

Brand: SunsilkBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: Omnicom, Facebook Philippines, Summit Media, ABS-CBN CorporationCountry: PhilippinesIndustries: Hair careMedia channels: Content marketing, Events & experiential, Livestreaming, Merchandies & free gifts, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Radio & audio, Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive summary

Graduation season normally comes in May in the Philippines, and this is a time that the youth look forward to as they celebrate a key milestone in their life...

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