Campaign details
Brand: SunsilkBrand owner: UnileverEntrant company: Mindshare TaguigMarket: The PhilippinesSector: Hair careMedia channels: Livestreaming, Online display, Online video, Sales promotion, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Graduation season normally comes in May in the Philippines, and this is a time that the youth look forward to as they celebrate a key milestone in their life with family and friends. However, COVID-19 took this away as people had to physically distance themselves to keep the virus from spreading. Everyone was encouraged to...