Sunnybrook Foundation - That's Why It Matters

The Sunnybrook Health Sciences Centre, a hospital in Canada, needed to differentiate itself in the crowded Canadian non-profit sector.

Sunnybrook Foundation – That's Why It Matters

Agency: Dentsu Canada


Business Results Period in Consecutive Months: May 2009 – May 2010

Start of Advertising/Communication Effort: November 2, 2009

Base Period as a Benchmark: May 2008 – May 2009

Geographic Area Covered: Greater Toronto Area (GTA)

Annual Budget Range: Under $250,000


Sunnybrook Health Sciences Centre ("Sunnybrook") was opened as a Veteran’s Hospital after World War II. It has grown and evolved to become one of Canada’s largest and most comprehensive hospitals. It has also been successful...

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