Sunlight: Women of More
Sumanta Ganguly, Vuyo Mkosi
Sunlight, a homecare brand, launched a campaign in Kenya to reach two million and empower Kenyan women in a material, relatable and relevant way with a long-lasting impact on Kenyan society.
Campaign details
Brand: SunlightBrand owner: UnileverEntrant company: Unilever - KenyaIdea creation: PHD NairobiMarket: AfricaSector: Household & domesticMedia channels: Point-of-purchase, In-store, Social media, Outdoor, Out-of-homeBudget: Up to 500k
Executive...
