Sunlight: Tantir rong

Sunlight, a detergent brand in India, designed the Sunlight Tantir Rong to connect weavers with ace fashion designer, Parama Ghosh, bring alive the brand's purpose to rebuild brand love, and reinstate its position in the market.

The marketing objective

Sunlight, a 100-year-old regional detergent brand from the house of Unilever is West Bengal's iconic brand. With superior colour-guard technology, Sunlight depicts its communication through colourful sarees. Even the brand's purpose...

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