Sunfeast Dark Fantasy: #ALotCanHappenInside

Sunfeast Dark Fantasy, a biscuit brand, used strong consumer insight to carry out a content-led digital campaign in India.

Campaign details

Brand: ITC Limited/ Sunfeast Dark FantasyLead Agency: WavemakerRegion: APAC

Strategy

Objective

This work is a prime example of how a strong consumer insight is translated to a great content-led digital campaign. The campaign described below...

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