Sunday Times

Campaign in 1998 by RKCR for the Sunday Times. Objective: maintain leadership in a market of long-term decline and increasing competition.
Agency: Rainey Kelly Cambell RoalfeAuthor: Andy Nairn

The Sunday Times: Grab Life With Both Hands

INTRODUCTION

It's not much fun being a Brand Leader these days. Suddenly, the great and the good of Marketing seem to be struggling Gillette, BA, M&S ...