Agency: George Patterson Y&R | Authors: Colin Jowell and Alex Barber |
Suncorp – 'Family Discount' Campaign: Y bother with insurance?
Finalist – Campaigns for Established Service Brands
Agency: George Patterson Y&RClient: SuncorpService: Suncorp Family Insurance
SYNOPSIS
The Planning Debate often centres around new methodologies and new techniques to uncover the insights, especially when it comes to working with 'new' markets such as 'Gen Y.'
This is not a case about new techniques. Instead, it showcases old fashioned research that was practiced well to reveal a killer insight.
When Suncorp approached us to launch their new under-25 'Family...