Suncorp - ‘Family Discount’ Campaign: Y bother with insurance?

When the Suncorp -a leading insurance company - sought to launch its under-25 'Family Discount' offer, it faced the significant challenge of selling insurance to the youth market, and of speaking to parents and their children simultaneously.
Agency: George Patterson Y&RAuthors: Colin Jowell and Alex Barber

Suncorp – 'Family Discount' Campaign: Y bother with insurance?

Finalist – Campaigns for Established Service Brands

Agency: George Patterson Y&RClient: SuncorpService: Suncorp Family Insurance


The Planning Debate often centres around new methodologies and new techniques to uncover the insights, especially when it comes to working with 'new' markets such as 'Gen Y.'

This is not a case about new techniques. Instead, it showcases old fashioned research that was practiced well to reveal a killer insight.

When Suncorp approached us to launch their new under-25 'Family...

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