Suncorp - ‘Family Discount’ Campaign: Y bother with insurance?

When the Suncorp -a leading insurance company - sought to launch its under-25 'Family Discount' offer, it faced the significant challenge of selling insurance to the youth market, and of speaking to parents and their children simultaneously.
Agency: George Patterson Y&RAuthors: Colin Jowell and Alex Barber

Suncorp – 'Family Discount' Campaign: Y bother with insurance?

Finalist – Campaigns for Established Service Brands

Agency: George Patterson Y&RClient: SuncorpService: Suncorp Family...

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