Sunbeam Electric Blankets - Sunbeam Gets Hot for TV

Todd Alchin

This paper explains the battle between Sunbeam and Linda to keep Australia warm during those long winter nights, and how a fleeting television moment packed with emotional intensity made all the difference.
Agency: Bellamy Hayden & VCDAuthor: Todd Alchin

Sunbeam Electric Blankets – Sunbeam Gets Hot for TV

BACKGROUND

The electric blanket category is dominated by two brands: Linda and Sunbeam.

Linda is a heritage brand, made famous by their Sleep wonderfully...

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