SUMMO 2000: Outdoor Research on the Move

Describes the SUMMO Outdoor 2000 Study, a new research study of poster advertising reach in the Netherlands.

SUMMO 2000: Outdoor Research on the Move

Lex van Meurs

Marcel van der KooiandSiebe-Geert de Boer

In May 2000 a new study of outdoor advertising reach was published in The Netherlands. The SUMMO Outdoor 2000 study combines several major innovations...