SUMMO 2000: Outdoor Research on the Move
Marcel van der KooiandSiebe-Geert de Boer
In May 2000 a new study of outdoor advertising reach was published in The Netherlands. The SUMMO Outdoor 2000 study combines several major innovations...
SUMMO 2000: Outdoor Research on the Move
Describes the SUMMO Outdoor 2000 Study, a new research study of poster advertising reach in the Netherlands.
