Summary findings of the ESOMAR Global Market Research 2007

This short article looks at some of the highlight findings of ESOMAR's industry report 'Global Market Research 2007'.
Summary findings of the ESOMAR G

Summary findings of the ESOMAR Global Market Research 2007

Sue Boyce WARC

Overview

The ESOMAR Industry Report Global Market Research 2007 reveals that total global MR turnover for 2006 exceeded expectations to reach $26.6 billion, representing year-on year growth over 2005 of 6.8%, or 4.0% net growth after inflation (the percentages in brackets hereon similarly indicate net growth after inflation).

According to ESOMAR the performance underlines the health of the sector, which has shown continuous growth since the studies were begun in 1988. Europe demonstrated stable growth of 5%...

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