Campaign details
Brand: SudocremBrand owner: Teva Pharmaceutical IndustriesEntrant company: McCann Health LondonIdea creation: McCann London / Teva UK, HarlowMarket: Ireland, United KingdomSector: Non-prescription, OTC productsMedia channels: Online display, Online video, Social media TelevisionBudget: 1 - 3 millionCampaign video
Creative asset
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....