Sudocrem: From Sudocrem to Super-crem

Irish antiseptic cream Sudocrem identified a key category motivator in a TV and digital campaign to reverse declining UK sales in a declining category.

Campaign details

Brand: SudocremBrand owner: Teva Pharmaceutical IndustriesEntrant company: McCann Health LondonIdea creation: McCann London / Teva UK, HarlowMarket: Ireland, United KingdomSector: Non-prescription, OTC productsMedia channels:Online display,...