Successful advertisers achieve an average profit ROI of 2.26:1

Rob Clapp

An overview of the profit ROI that successful advertisers can expect, based on an analysis of WARC's database of 1,169 case studies of successful advertising campaigns.

Successful advertisers achieve an average profit return on investment (ROI) of 2.26:1, according to an analysis of WARC's database of 1,169 case studies of successful advertising campaigns.

This means that, on average, every dollar invested brings an additional $2.26 of net profit after excluding the cost of the campaign.

As most case studies on WARC list short-term results, this is an approximate guide to short-term payback and the long-term return will often be higher.

Profit ROI (also known as ROMI or payback) can be a useful measure for advertisers because it allows you to compare the efficiency of...

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