Success story: What makes Indian consumers click with DTC

Shibani Mitra

Leo Burnett India’s Shibani Mitra looks at how India can build successful Direct-to-Consumer brands of the future.

This article is part of a Spotlight series on the Direct-to-Consumer (DTC) model in India. Read more

Today’s DTC successes reveal the psyche of an evolving Indian consumer and these insights can help us build the successful DTC brands of the future.

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