Success story: What makes Indian consumers click with DTC

Leo Burnett India’s Shibani Mitra looks at how India can build successful Direct-to-Consumer brands of the future.

This article is part of a Spotlight series on the Direct-to-Consumer (DTC) model in India. Read more

Today’s DTC successes reveal the psyche of an evolving Indian consumer and these insights can help us build the successful DTC brands of the future.

Let’s start with understanding the biggest movements in DTC over the last two years in India.

  • The pandemic has resulted in explosive growth for both internet penetration and e-commerce adoption in India, with the country expected to have 350 million online shoppers by 2025. As a result, consumers today are more comfortable than ever...

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