Subway New Zealand: Subway Subcard Loyalty Programme

The Subway restaurant chain in New Zealand’s loyalty programme centred on their dual-function gifts and rewards card Subcard.

Subway New Zealand: Subway Subcard Loyalty Programme



Category: Retail/Direct SalesCountry where program ran: New ZealandDate program started/ended: 1 October 2007 – 31 March 2009

Product Description: Subway NZ's Subcard is a dual function gift and rewards card, which integrates a real time transaction database with existing point of sale systems across 200+ stores, with secondary integration with an email engine and reporting tools to support an evolving customer contact strategy focused on growing sales.

Advertiser/Client Name: Subway New ZealandMedia Channels: DirectMail


Marketplace Challenge:

The New Zealand QSR...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands