Subway: Lessons in Integrated Branded Content

Tony Pace, SVP/CMO of the Subway Franchisee Advertising Fund Trust, spoke at the 2010 Association of National Advertisers (ANA) "TV and Everything Video" forum in New York City.

Subway: Lessons in Integrated Branded Content

Geoffrey Precourt

Tony Pace, svp/cmo of the Subway Franchisee Advertising Fund Trust, insists the fast food chain is "a big believer in traditional television advertising."

But it is much, much more. And the...

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