Suburban Auto Group: Trunk Monkey campaign
Kevin TeagueOVERVIEW
In 2003 Carlson Chevrolet Co., Inc., a Chevrolet car dealership located in Sandy, Oregon, just a few miles southeast of Portland, represented the Chevrolet-selling half of the Suburban Aut. Hoping to stand out amongst the clutter of local car dealership advertising, the Suburban Auto Group launched its "Trunk Monkey" campaign.