Subscriptions popular among Gen Z and Millennials; Boomers are unconvinced

Elana Morris

An overview of Morning Consult's report on the 'Subscription Divide'.

Younger consumers are more favorable towards subscription-based payment models - in fact, 77% of millennials said they are more loyal to brands to which they subscribe. This is according to a report from Morning Consult that surveyed respondents on their thoughts on subscriptions.

In recent years, subscription services have become more popular for a wide breadth of businesses: pet food e-commerce companies such as Chewy offer a regular delivery of kibble, litter, and other pet products according to customers’ preferred purchase interval. Beauty company Ipsy delivers personalized cosmetic samples to beauty lovers every month. Restaurants, health care...

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