Subaru of America, Inc.: What To Drive campaign

"'Subaru: What to drive.' Ah, we all remember that slogan, don't we, like 'Where's the beef?' and '[The] quality goes in before the name goes on?' No? Unfortunately for Subaru of America and Wieden & Kennedy ad agency, few can recall the Subaru slogan and the ad campaigns where it was featured." Thus Delores and Roger Flaherty in the Chicago Sun-Times began a review of Randall Rothenberg's Where the Suckers Moon, a study of the failed campaign.

Subaru of America, Inc.: What To Drive campaign

Judson Knight

Overview

"'Subaru: What to drive.' Ah, we all remember that slogan, don't we, like 'Where's the beef?' and '[The] quality goes in before...