Subaru of America, Inc.: The Beauty Of All-Wheel Drive campaign

Subaru of America, Inc., undertook a $60 million advertising campaign in August 1994 in hopes of halting the company's seven successive years of declining sales.

Subaru of America, Inc.: The Beauty Of All-Wheel Drive campaign

Rebecca Stanfel

Overview

Subaru of America, Inc., undertook a $60 million advertising campaign in August 1994 in hopes of halting the company's seven successive years of declining sales. After a failed effort in the early 1990s to break into the mainstream American auto market, Subaru hired a new ad agency, Temerlin McClain, to rework its advertising strategy. The company opted to pursue niche markets with its latest campaign, in an attempt to differentiate Subaru from its myriad competitors. To do this, the company centered its campaign around the all-wheel drive...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands