Subaru of America, Inc.: The Beauty Of All-Wheel Drive campaign

Subaru of America, Inc., undertook a $60 million advertising campaign in August 1994 in hopes of halting the company's seven successive years of declining sales.

Subaru of America, Inc.: The Beauty Of All-Wheel Drive campaign

Rebecca Stanfel

Overview

Subaru of America, Inc., undertook a $60 million advertising campaign in August 1994 in hopes of halting the company's seven successive years of declining sales. After...