Subaru Impreza

The Subaru Impreza was a niche player in a large segment of the automotive category, with its quirky looks and odd styling marginalizing its appeal.

Subaru Impreza


Business Results Period (Consecutive Months):July 2007 – June 2008
Start of Advertising/Communication Effort:July 27th, 2007
Base Period for Comparison:Same Period VYA

a) Synopsis of the Case

Subaru Impreza was a niche...

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