Subaru Forester

The Subaru Forester, a small player in the Canadian SUV market, wanted to increase its annual sales by close to 50% with the introduction of a newly designed and styled vehicle.

Subaru Forester


Business Results Period (Consecutive Months):May 2008 – April 2009
Start of Advertising/Communication Effort:May 12th, 2008
Base Period for Comparison:Same Period VYA

a) Synopsis of the Case

Subaru Forester was a small...

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