Sub-prime marketing is over

Derek Williams

In the face of a recession, marketers will face pressures from management within their own organisations as well as potential problems resulting in changing consumer behaviour.

Sub-prime marketing is over

Derek WilliamsFormer Managing Director, Cadbury Schweppes

We are at the beginning of the age of spectacular discontinuity, where the past is no longer a safe guide to the future. As companies rapidly prepare for defence or survival,...

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