Sub-Media Or Sub-Standard Evaluation?
Terry Prue The HPI Research Group
When has there not been an explosion of media opportunities for promotional purposes? It is not such a big step from the carved penis on the kerbstone outside a brothel...
Sub-media or sub-standard evaluation?
Terry Prue, senior partner The HPI Research Group, argues that communication campaigns via non-traditional media deserve proper evaluation just as much as those using main media.
