Study: TikTok UGC videos about brands outperform other video ad types

Study across 11 brands using emotional analysis from Realeyes, comparing viewer responses to four different video types for each brand: TikTok user-generated content (UGC) videos, TikTok ads, Facebook ads and conventional ads.
  • Based on Realeyes’ quality score – which measures each video’s ability to capture, retain and encode emotion among viewers – TikTok UGC videos led the way, and both TikTok video types ranked far higher than the other video types; the UGC videos performed 21% better than Facebook ads and 68% better than conventional ads.
  • The study illustrated the power of authenticity, as the UGC ads demonstrated that users are better at creating compelling content about brands than the brands themselves.
  • Regardless of video format and platform, the study illustrated that the first five seconds are crucial in capturing attention; TikTok...

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