Structured sense-making: Integrating qualitative and quantitative methodologies through the analysis and synthesis process

All research by whatever method needs structures analysis and interpretation to be insightful. Research projects are always intended to lead to action, and consist of a sequential process in seven stages; definition, planning, fieldwork, data organization, analysis, synthesis, and communication / application.

Structured sense-making: Integrating qualitative and quantitative methodologies through the analysis and synthesis process

Richard RadkaNode in Barcelona, Spain

INTRODUCTION

Why do we conduct research in a business context? I suggest a simple answer: as...

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