Stronger Than Violence Initiative: "What's your Number?"

Federal Ministry for Family Affairs, Senior Citizens, Women and Youth – a government department – turned a standard data release into something more personal to generate awareness around violence against women in Germany.

Campaign details

Brand: Stronger Than Violence InitiativeBrand owner: Federal Ministry for Family Affairs, Senior Citizens, Women and YouthEntrant company: Edelman FrankfurtIdea creation: Edelman, Frankfurt Am MainPR: Edelman, Frankfurt Am MainMarket:Germany...