Stronger Than Violence Initiative: What's Your Number?

The Stronger Than Violence Initiative, a German federal ministry, launched a campaign in Germany to promote awareness of violence against women on digital channels and encourage more people to seek help.

Campaign details

Brand: Stronger Than Violence Initiative Agency: Edelman Germany

Summary

Violence awareness campaigns tend to centre around images of bruised victims to cut through the clutter. But studies have called into doubt the power of disturbing photographs to shock people into collective action.