Strongbow: Chilly peach – unordinary launch for an extraordinary impact

Strongbow, a cider brand, promoted its new peach-flavoured cider, Chilly Peach, in Vietnam by emphasising the social aspect of drinking a Strongbow.

Campaign details

Brand: StrongbowAgency: Golden DigitalRegion: APAC

Strategy

Objective

In Festive 2022, Covid-19 has drastically affected alcoholic beverages for being non-essential, and it certainly did not exclude Strongbow - a premium apple cider brand....

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