Strongbow Chill campaign

Strongbow, an alcoholic drinks brand, launched a song and music video to reach its millennial target in Vietnam and encourage them to chill out with Strongbow.

Campaign details

Brand: Heineken Vietnam Brewery Limited (HVBL) Agency: Red Star

Strategy

Strongbow started talking about chill in early 2018, but was initially very basic in terms of creativity and media approach. After the campaign, the brand was not a

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