'Strong' but 'greedy' China ranks 31st in Anholt Ipsos Nation Brands Index 2023

Jason McGrath, Moriya Bobev, Kimberly Liedel

For more than 15 years, the annual Anholt-Ipsos Nation Brands Index (NBI) study has measured perceptions of nations around the world, with Japan taking the lead for the first time in NBI history.

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