Stroke Awareness - How the Department of Health's Stroke Awareness campaign acted fast
Principal Authors: Charlie Snow – DLKWContributing Authors: Dan Gearing – DLKW; Jonathan Buck and Pau Torres – Fuel; Sam Bevans – Luther Pendragon; Pete Kemp – MEC
This is a powerful paper demonstrating how simple communications can change lives. The issue facing the Department of Health was the worrying level of ignorance amongst the general public as to how to spot the symptoms of stroke and what to do as a result. With 110,000 strokes in the UK per year, a wide-reaching, multi-channel campaign,...