Striking gold: Mastering omnichannel marketing for holiday season retail

Maren Seitz

With the Golden Quarter fast approaching, navigating the challenge of attracting customers both on- and offline is even more crucial for advertisers.

With the Golden Quarter fast approaching, navigating the challenge of attracting customers both on- and offline is even more crucial for advertisers. During the pandemic ecommerce activity increased by 37% worldwide in 2020 (almost 50% in the UK) and many brands responded to the hype by putting notable investment behind their ecommerce sales channels and digital marketing activities. In February 2022, UK CMOs had increased their digital marketing spend by more than 20% compared to the previous year, while traditional media only rose by 2.9%. By March 2023, digital media investment made up almost half of all...

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