Striking Gold In The Network Brand Wars

The author discusses the history of network brands versus the branding of individual shows - and describes how 'Survivor' helped CBS to change the face of network television in the USA.

Striking Gold in the Network Brand Wars

How 'Survivor' helped CBS change the face of network television

George F. Schweitzer CBS Television.

CBS celebrates two particularly notable Golden Anniversaries this month, both of which played a significant role...