Striking Gold in the Network Brand Wars
How 'Survivor' helped CBS change the face of network television
George F. Schweitzer CBS Television.
CBS celebrates two particularly notable Golden Anniversaries this month, both of which played a significant role in the development of our network brand.
The first anniversary is that of the CBS Eye, which was originally created for one-time use to support the campaign theme 'Keep Your Eye on Our Eye' (wink, wink) for the 1951/52 television season. Thankfully, Dr. Frank Stanton, then President of CBS, decided that the Eye had enough going for it that...