Strengthening the Links Among the Hispanic Community, the Internet, and Automotive Sales

Lisa Owens

Describes how Ford Motor Company is forging links with the increasingly important Hispanic community in the U.S.

Strengthening the Links Among the Hispanic Community, the Internet, and Automotive Sales

A Case Study

Lisa OwensFord Motor Company

Joe Castro was just like the 1.3 million other Hispanic entrepreneurs in this country whom Ford Motor Company wanted to influence...

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