Strendus: Universe

Sergio Briseño

Strendus, an online betting brand, launched a campaign Mexico to increase the number of monthly active players, the number of players who increase their wagering frequency, and increase the total amount of bets on the platform.

Campaign details

Brand: StrendusBrand owner: Logrand Entertainment GroupEntrant company: DDB Mexico - MexicoIdea creation: DDB Mexico CityMarket: Latin AmericaSector: Leisure & entertainmentMedia channels: Email marketing, Websites & microsites, Programmatic display, Public relationsBudget: Up to 500k

Executive summary

In brands that provide betting and gaming services, loyalty is practically nil. In this category, the aim is to get the highest potential profit at the lowest risk. The enormous challenge for Strendus was to build loyalty among a disloyal and transactional online casino audience, where what prevails...

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